Those who have experience in traditional marketing field should already be familiar with the journey of sales funnel concept. Which is a step by step outline of each stage of the buyers journey.
Outreach : Facebook, Advertising, Landing Page, Interpretation Car, Video Infographics , Content Marketing.
Conversion : Social Media, Informative Blog Post , Case Study.
Ending : E-mail , series review, questionnaire.
Retention : Special Offer , White Paper, Email Competition Survey.
The widest part or top of the funnel is where outreach engagement and brand awareness occur. This is the key to capturing new traffic as well as making repeat traffic attractive again.